Knowns and Unknowns

Known-Knowns

Things we’re aware of and understand—we know that we know.

Known-Unknowns

Things we’re aware of but don’t understand—we know we don’t know.

Unknown-Knowns

Things we understand but are not aware of—we know but don’t know it’s relevant.

Unknown-Unknowns

Things we’re neither aware of nor understand—we don’t know what we don’t know.