Story is the living mediator of the relationship between potentiality and actuality. It is the means by which we explore, illustrate, and communicate complex ideas, values, and ultimately create the future. As the carrier of meaning and coherence, story shapes how reality unfolds.

While many stories arise in mundane or seemingly neutral forms, not obviously led by love or fear, to the degree they guide perception and action (ultimately choice), they lean toward one or the other of these two archetypal poles.