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Exploriter

Explo(r|it)ing Knowledge for Wisdom

Making Exploriter

This business changelog is updated regularly. It tracks progress and records milestones for Exploriter. The good, the bad, and the ugly. If you have ever been interested in what goes on, day-to-day, while growing a business and brand of this sort, this may provide some insight.


Log #28

September 15, 2020

  • Transferred all my journal notes to this changelog and backdated the posts.
  • Adjusted the CSS for page navigation.
  • Set up the exploriter.com DNS and SSL certificate.
  • Went through the Rank Math setup wizard and completed most of the site SEO.
  • Designed a temp logo until I can pay a professional.
  • Added the favicon.
  • Set up the privacy-focused Fathom Analytics with a newsletter opt-in goal.

Log #27

September 14, 2020

  • Built the changelog microblog.
    • Designed some progress sidebar widgets.
    • Started a FAQ widget.

Log #26

September 10, 2020

  • Re-styled the blog single pages and made some CSS adjustments for Safari and Firefox.

Log #25

September 9, 2020

  • Found the Rank Math SEO plugin and replaced The SEO Framework. I prefer the polish and attention to detail.
  • Finished changing everything from THRY Works → Exploriter.

Log #24

September 8, 2020

  • Can’t believe I didn’t check this earlier… the name “exploriter” is available everywhere: the .com, Twitter, Facebook, YouTube…
    • Bought exploriter.com.
  • Spent the day changing everything and updating usernames.
Expenses:
$15

Log #23

September 2, 2020

  • Updated the copy for the newsletter to remove “…for life and business” as that phrasing is already used by FS.
  • Rewrote the “start here” copy.
  • Added more snippets to the “Roam theme CSS snippets” draft.

Log #22

September 1, 2020

  • Removed the Substack page.
  • Got caught up in designing a funnel for future email marketing.

Log #21

August 31, 2020

  • Fiddled with about 1000 CSS changes.

Log #20

August 28, 2020

  • Started ideating about a microblog to house these notes.
  • Set up a Facebook page for THRY Works. Not sure if I’ll use it. Feeling anti-Facebook vibes.
  • Purchased thryworks.com and thinking of using that instead of thry.io.

Expenses:
$15

Log #19

August 27, 2020

  • Set up the site footer.
  • Researched SEO plugins for WP.
    • Went with The SEO Framework.
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Primary Sidebar

Progress

5 months and 1 day

$0

$2,028

23/100

2/10

1030/5000

* These indicate progress, not destinations. Everything started at ZERO on the launch date.

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F.A.Q.

Why are you doing this?

Journals are important for clarity, remembering, finding connections, maintaining alignment with reality, etc.

I'm making it public because it's something I'd like to normalize.

To demystify the process of building a business and brand. To show more than just a highlight reel. To motivate me and keep me hungry.

...and because I wanted a page with all monospace font. 🤓

Is this really everything?

Of course not. I left out all the crying, singing, and laughing. I'll get better over time and depending on mood with how detailed I get.

Can I tell you how you're doing it wrong?

Only if you also tell me how you're doing wrong. Shoot me an email at watson@hey.com. I read everything. I can't promise to respond, though.

Jason Hunter Watson avatar
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