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Exploriter

Explo(r|it)ing Knowledge for Wisdom

Making Exploriter

This business changelog is updated regularly. It tracks progress and records milestones for Exploriter. The good, the bad, and the ugly. If you have ever been interested in what goes on, day-to-day, while growing a business and brand of this sort, this may provide some insight.


Log #38

September 25, 2020

  • The first published blog post marks the official launch of the Exploriter site!

Log #37

September 24, 2020

  • Final edit of the first blog post.

Log #36

September 23, 2020

  • Rewrote the “start here” page. Added a newsletter opt-in form above the fold.
  • Rewrote and adjusted the design of the homepage.
  • Rewrote the blog intro.
  • Paid for a year of Fathom Analytics.
Expenses:
$140

Log #35

September 22, 2020

  • Editing of “Building a profitable writing habit”.
  • Set up the YouTube channel.

Log #34

September 21, 2020

  • Editing of “Building a profitable writing habit”.

Log #33

September 20, 2020

  • Quietly made the website public before the official launch in a few days.
  • Tested a Twitter “quick promote” on a random Tweet about writing. An interesting first data point for what $50 got me:
    • 1 retweet
    • 17 likes
    • 2 followers
    • 3 low-quality comments
Expenses:
$50

Log #32

September 19, 2020

  • Added ‘milestones’ to the business changelog (see Log #1).
  • Traveled back in time to make a Guestbook. Will design it later and perhaps also create a fun #BringBackGuestbooks campaign.

Log #31

September 18, 2020

  • Final draft of “Building a profitable writing habit”.

Log #30

September 17, 2020

  • Second draft of “Building a writing habit”.
  • Filled out the FAQ in the sidebar of the changelog and adjusted its CSS.

Log #29

September 16, 2020

  • Rewrote the home page again. Made it simpler. Still not happy with it. Needs the newsletter opt-in. Will redesign it when I have more content to work with.
  • Spent a lot of time configuring the CDN and WP Rocket. Far too much time for a site that has zero traffic. ¯\_(ツ)_/¯
  • Lots of CSS tweaks; especially for mobile.
  • Paid for a year of WP Rocket.
Expenses:
$40
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Progress

3 months and 29 days

$0

$2,028

23/100

2/10

1030/5000

* These indicate progress, not destinations. Everything started at ZERO on the launch date.

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F.A.Q.

Why are you doing this?

Journals are important for clarity, remembering, finding connections, maintaining alignment with reality, etc.

I'm making it public because it's something I'd like to normalize.

To demystify the process of building a business and brand. To show more than just a highlight reel. To motivate me and keep me hungry.

...and because I wanted a page with all monospace font. 🤓

Is this really everything?

Of course not. I left out all the crying, singing, and laughing. I'll get better over time and depending on mood with how detailed I get.

Can I tell you how you're doing it wrong?

Only if you also tell me how you're doing wrong. Shoot me an email at watson@hey.com. I read everything. I can't promise to respond, though.

Jason Hunter Watson avatar
exploriter
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