Making Exploriter

This business changelog is updated regularly. It tracks progress and records milestones for Exploriter. The good, the bad, and the ugly. If you have ever been interested in what goes on, day-to-day, while growing a business and brand of this sort, this may provide some insight.

Log #29

September 16, 2020

Rewrote the home page again. Made it simpler. Still not happy with it. Needs the newsletter opt-in. Will redesign it when I have more content to work with.
Spent a lot of time configuring the CDN and WP Rocket. Far too much time for a site that has zero traffic. ¯\_(ツ)_/¯
Lots of CSS tweaks; especially for mobile.
Paid for a year of WP Rocket.

Why are you doing this?

Journals are important for clarity, remembering, finding connections, maintaining alignment with reality, etc.

I'm making it public because it's something I'd like to normalize.

To demystify the process of building a business and brand. To show more than just a highlight reel. To motivate me and keep me hungry.

...and because I wanted a page with all monospace font. 🤓

Is this really everything?

Of course not. I left out all the crying, singing, and laughing. I'll get better over time and depending on mood with how detailed I get.

Can I tell you how you're doing it wrong?

Only if you also tell me how you're doing wrong. Shoot me an email at watson@hey.com. I read everything. I can't promise to respond, though.